LabelTrace™: See Through The Marketing
Labels lie. Marketing manipulates. We expose the truth behind the wellness theater.
What is LabelTrace™?
LabelTrace™ is your BS detector for product marketing. It analyzes labels, claims, and packaging to expose greenwashing, false promises, and manipulative tactics designed to trick you into buying.
"Natural." "Clean." "Superfood." These buzzwords mean nothing — and brands know it. They use vague claims, misleading certifications, and wellness theater to make products seem healthier than they are.
LabelTrace™ cuts through the noise. It reveals the truth behind marketing claims and helps you support brands that are actually honest.
Key Features
Greenwashing Detection
Identify when brands use eco-friendly aesthetics and vague language to hide unhealthy or unsustainable products.
Claim Verification
Cross-check product claims against regulatory standards, scientific evidence, and certification databases.
Truth Rating
Get an instant "honesty score" showing how truthful and transparent a brand's marketing really is.
Marketing Tactics Exposed
Learn the psychological tricks brands use — from fear-mongering to fake certifications — so you're never fooled again.
How LabelTrace™ Works
1. Analyze Label
Scan product packaging or text
2. Detect False Claims
Identify misleading statements
3. Show Real Data
Reveal the actual facts
4. Honest Brands
Recommend transparent alternatives
Learn more about the science behind LabelTrace™
See It In Action
LabelTrace™ Interface Preview
Coming Soon
Why You'll Love LabelTrace™
Avoid Scams
Stop falling for greenwashing, fake certifications, and deceptive health claims
Save Money
Don't waste money on overpriced products with fake wellness promises
Trust Real Products
Support brands that are genuinely transparent and honest with their customers
Educated Consumer
Learn to recognize marketing tactics so you're never fooled again
Frequently Asked Questions
Is LabelTrace free to use?
Yes, LabelTrace is free during early access. Analyze product labels and marketing claims at no cost.
What is greenwashing?
Greenwashing is when brands use eco-friendly imagery, vague language, or misleading certifications to make products appear healthier or more sustainable than they actually are.
Can I scan any product label?
LabelTrace analyzes food, cosmetic, and supplement labels through text input or barcode scanning, with continuous expansion of the product database.
Ready to See Through The Marketing?
Join the waitlist and be among the first to access LabelTrace™
Join Early Access →