Labels lie. Marketing manipulates. We expose the truth behind the wellness theater.
LabelTrace™ is your BS detector for product marketing. It analyzes labels, claims, and packaging to expose greenwashing, false promises, and manipulative tactics designed to trick you into buying.
"Natural." "Clean." "Superfood." These buzzwords mean nothing — and brands know it. They use vague claims, misleading certifications, and wellness theater to make products seem healthier than they are.
LabelTrace™ cuts through the noise. It reveals the truth behind marketing claims and helps you support brands that are actually honest.
Identify when brands use eco-friendly aesthetics and vague language to hide unhealthy or unsustainable products.
Cross-check product claims against regulatory standards, scientific evidence, and certification databases.
Get an instant "honesty score" showing how truthful and transparent a brand's marketing really is.
Learn the psychological tricks brands use — from fear-mongering to fake certifications — so you're never fooled again.
Scan product packaging or text
Identify misleading statements
Reveal the actual facts
Recommend transparent alternatives
Learn more about the science behind LabelTrace™
LabelTrace™ Interface Preview
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Stop falling for greenwashing, fake certifications, and deceptive health claims
Don't waste money on overpriced products with fake wellness promises
Support brands that are genuinely transparent and honest with their customers
Learn to recognize marketing tactics so you're never fooled again
Join the waitlist and be among the first to access LabelTrace™
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