SwaySniff™: Read Labels in Context
Read claims on the package with the available details in a product record.
What is SwaySniff™?
SwaySniff™ brings label claims, packaging text and available product-record details into one place so you can compare products with their context visible.
Terms such as "natural," "clean" and "superfood" can mean different things in different product categories. Read the full label and record details before treating them as a basis for comparison.
SwaySniff™ highlights what is stated on the label and what information is available in the record. It does not decide whether a claim is true or recommend a product.
Key Features
Label claim context
See a claim next to the label details and product category that give it context.
Available record details
Review the ingredients, certifications and other details available for a specific product record.
Clear comparison fields
Compare stated claims and recorded fields across similar products without reducing a brand to an honesty score.
Reading prompts
Use prompts to check what the package says, what the record contains and what is not available.
How SwaySniff™ Works
1. Analyze Label
Scan product packaging or text
2. Read the claim
Note the wording and product category
3. Review the record
Read the available label and record details
4. Compare options
Compare similar records using the available fields
Learn more about the science behind SwaySniff™
See It In Action
SwaySniff™ Interface Preview
Coming Soon
Why You'll Love SwaySniff™
Keep the label visible
Read the claim together with the product details available in the record.
Compare like with like
Use the same fields when comparing products in the same category.
See missing details
Records can make it clear when a detail is not available.
Make your own comparison
SwaySniff™ provides context, not a verdict on a product or brand.
Frequently Asked Questions
Is SwaySniff free to use?
Yes, SwaySniff is free during early access. Analyze product labels and marketing claims at no cost.
What is greenwashing?
Greenwashing is a term used for environmental marketing that may be vague or unsupported. SwaySniff™ presents available label and record context; it does not determine whether a specific product is greenwashing.
Can I scan any product label?
SwaySniff analyzes food, cosmetic, and supplement labels through text input or barcode scanning, with continuous expansion of the product database.
Ready to See Through The Marketing?
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